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Marketing Analytics Sr Analyst - Hybrid

Company: Liberty Bank
Location: Middletown
Posted on: August 5, 2022

Job Description:

Marketing Analytics Sr Analyst - Hybrid Join the Hartford Courant/Fox 61 Top Workplace for 9 Years in a Row - 1 in 2017 & 2019 OVERALL OBJECTIVE Position reports to the VP --- Product Management and Analytics and is responsible for managing key marketing information systems including but not limited to MCIF. Accountable for the reporting of business results, customers, marketing programs, the marketing budget and the competitive marketplace. Creates and maintains timely reports and analytics of key functional metrics, driving strategic promotional decisions and understanding customer journey. ESSENTIAL FUNCTIONS Creates timely regularly scheduled reports as well as adhoc reports of business results, customers and the competition. Listening to customers voice and translating the data findings into actionable insights, and to proactively distribute those findings to empower customer centric actions and decision Updates and manages the MCIF system. Fulfillment and tracking of marketing promotional programs. PRINCIPAL ACCOUNTABILITIES Has depth of knowledge of MCIF system and independently manages functionality including updates, data quality and validation, query development and the creation of monthly and custom reports and extracts. Routinely demonstrates thorough understanding of, and ability to; design, develop and execute tracking and analytic support activities including but not limited to cross-sell, special offers, and promotional activities. Fulfills and tracks special marketing promotional offers via reporting Ability to influence the business by translating customer feedback data across the end-to-end customer journeys into actionable insights that drives business improvements and strategies Supports product management function; including but not limited to information gathering, report creation, and testing product functionality. Able to handle large customer data extracts, manipulation, modeling to provide forward looking insights on customer experience and customer journey. Serves as in-house expert on competitive environment with specific emphasis on consumer depositand loan products and servicesthrougheffectiblemanagement of data gathering and analysis. Independently and as requested, manages the coordination of effective sales tools for front line bank staff. Develop and produce a series of monthly and ad hoc executive business results reports for all business lines of the Bank, including monthly monitoring of customer related data. Manage process to ensure timely availability of data and performs analysis of results. Continuously monitor customer feedback to identify emerging trends and issues and perform deep dive analysis to identify wins and opportunity areas Strong analytical skills with the ability to interpret analytic results and convert them into a business story. Creative problem solver who enjoys thinking "outside of the box" to solve problems. MINIMUM KNOWLEDGE/SKILLS Three or more years of demonstrated analytics experience. Strong Initiative, works independently to complete assigned tasks. Strong interest in data science and quantitative analytics with an emphasis on marketing analytics, customer analytics and promotion analytics. Experience with creating reports, visualizations, and dashboards and communicating results and analyses to technical and non-technical audiences Experience working with and knowledge of Customer Experience or Voice of Customer metrics (NPS, CSAT, etc.), surveys, and customer feedback Proficiency in querying, joining, and manipulating raw datasets for analysis Experience Ability to effectively plan and execute multiple projects simultaneously. Effective written, verbal, and presentation skills. Advanced user of Excel, Access, and PowerPoint. Four year college degree in BA, MA, MS in statistics, economics, mathematics, engineering or related field preferred PHYSICAL DEMANDS Advanced knowledge of Excel and Access software programs Advanced user of MCIF-type database General Office Equipment COMPLIANCE Adheres to applicable federal and state regulations and Bank policies and procedures, including OFAC, BSA, PATRIOT Act, Privacy, and consumer protection regulations pertaining to incumbent---s business line. Completes required training (on-line and in person) by set due dates LI-AM1 In order to be considered an applicant, you must meet the minimum requirements of the position. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability, protected veteran status.

Keywords: Liberty Bank, Middletown , Marketing Analytics Sr Analyst - Hybrid, Professions , Middletown, Connecticut

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