SVP, Head of Media Product (North America)

Company: Kantar
Location: New York City
Posted on: July 8, 2025

Job Description:

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply Job Details Job Title: SVP, Head of Media Product Job Location: Atlanta, Boston, Chicago,Norwalk, New York City We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere. About the Role We seek an innovative Head of Product to lead our Media Advertising Efficiency product strategy across North America. This leader will be responsible for driving innovation, growth, and execution of product initiatives that measure and optimize the impact of media investments for advertisers, agencies, and publishers. In a market where signal loss, privacy regulation, and brand accountability are rapidly reshaping the measurement landscape, this role is pivotal in delivering innovative, privacy-safe solutions that help advertisers prove and improve media performance. You’ll lead the regional product vision and roadmap. You will collaborate closely with data science, engineering, marketing, commercial, and client teams to deliver actionable insights and best-in-class solutions that address the evolving needs of the advertising ecosystem. Product Strategy & Roadmap - Lead the North America product strategy for media effectiveness—brand lift, sales lift, audience insights, and creative diagnostics—across major tech platforms. - Translate macro trends (privacy, signal loss, walled gardens) into product opportunities that drive competitive differentiation. Customer & Market Insight - Deeply understand customer needs across advertisers, agencies, and platforms in the tech ecosystem (e.g., performance marketing teams, brand marketers, media planners). - Use qualitative and quantitative research to identify unmet needs in measuring and optimizing paid media across digital environments. Product Development & Innovation - Work closely with data science, engineering, and UX to deliver scalable, self-serve, and automated insights solutions that meet client and partner needs. - Develop data partnerships (e.g., with social/video platforms, publishers, or clean rooms) that unlock new measurement capabilities. Go-To-Market & Commercial Partnership - Collaborate with marketing, client service, and sales to drive adoption of new products and features, ensuring commercial teams are enabled with positioning, value props, and training. - Join key client conversations to evangelize the product vision and gather feedback from top-tier accounts. Team Leadership - Build and lead a high-performing team of product managers and analysts focused on effectiveness and outcomes measurement. - Foster a culture of rapid experimentation, customer obsession, and accountability. Qualifications - 15 years in product management, with a strong track record in ad measurement, martech, or data/insights platforms. - Deep understanding of digital media measurement—especially brand lift, A/B testing, incrementality, MTA, or panel-based research methodologies. - Proven success in tech-forward environments with products that integrate with or analyze media on platforms like Meta, YouTube, Reddit, or TikTok. - Experience competing against or building alternatives to solutions from Disqo, Upwave, Lucid, Nielsen, or Dynata. - Strong fluency in the digital media tech stack—DSPs, CDPs, ad servers, pixels, identity resolution, clean rooms, etc. - Excellent stakeholder and partner management skills, especially with commercial teams and external platform partners. - Comfortable navigating a fast-moving, ambiguous environment with both strategic and tactical responsibilities. Preferred Skills & Traits - Entrepreneurial approach with an eye for whitespace in a competitive landscape. - Experience with privacy-first measurement (e.g., modeled lift, federated measurement, or clean room environments). - Familiarity with self-serve SaaS platforms and building for ease of use and scale. - Strong analytical orientation; ability to work closely with data science to bring experimental rigor into product decisions. Kantar Benefits We provide a comprehensive, highly competitive benefits package, including - Medical plans with comprehensive, affordable coverage for a range of health services - Health Savings Account/FSA - Dental, Vision and benefits to cover unique healthcare needs - Wellness Program - 401k with matching - Tuition Reimbursement, Commuter benefits - Unlimited PTO At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics. Privacy and Legal Statement PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager. The salary range for this role in New York is $170,100 - $300,000 . Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Location New York, World Trade CenterUnited States of America Kantar Rewards Statement At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

Keywords: Kantar, Middletown , SVP, Head of Media Product (North America), PR / Public Relations , New York City, Connecticut