Digital & Content Marketing Specialist

Company: Jobleads
Location: Middletown
Posted on: May 3, 2021

Job Description:

The Digital & Content Marketing Specialist (DCMS) is responsible for producing and managing digital marketing communications and content for the organization. This includes written content for email, websites, press releases, social media content as well as copy for traditional advertisements in print, display, radio, etc. The DCMS is also responsible for monitoring and reporting of all social media for reputation management as well as all digital marketing campaigns including display, pre-roll, SEM and SEO. The DMS will work with the Director of Marketing & PR on planning and overall digital strategy. The DMS will work closely with the creative staff to create digital content for distribution through multiple digital channels including social media platforms, digital ad networks, email marketing and blog/digital media sites. 4 - 6 years of marketing and communications experience with strong, professional writing skills. Bachelor's degree in Marketing, Communication, English, Journalism, Public Relations or equivalent professional experience. Ability to produce high quality written content for various audiences, including the general public, press, business professionals, practitioners etc. (writing samples will be required for interview). Strong understanding of various communications platforms (including email marketing, social media, public relations, marketing, media, print, digital and interactive communications) and how they can be combined and leveraged for marketing and communications strategies. Excellent communication (written and verbal), time management, and project management skills. Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Outlook, Internet and Social Media a must; Experience with email marketing platforms (Constant Contact or similar) required; Adobe Creative Suite: Photoshop/InDesign and Illustrator a strong plus. Healthcare experience a strong plus though not required. Ability to thrive in a fast-paced environment working independently or collaboratively within a team.

Keywords: Jobleads, Middletown , Digital & Content Marketing Specialist, Other , Middletown, Connecticut