Social Media Manager - Digital Bank

Company: Liberty Bank
Location: Middletown
Posted on: January 27, 2023

Job Description:

Join the Hartford Courant/Fox 61 Top Workplace for 9 Years in a Row - #1 in 2017 & 2019!Overall objectiveThe Owners Bank Manager, Marketing Outreach position will be responsible for managing the Owners Bank instances of social media platforms including strategy, content management, competitive research and analysis. Essential FunctionsThis position will manage a robust social media calendar and will work directly with Public Relations firm to enhance brand awareness, drive traffic to the company's website and social media channels to generate sales.principal accountabilitiesSocial Media:Develop and implement social media strategies and engaging content across all platforms including; product promotion and brand building that reflects current user behaviors and competitive landscapeMonitor and understand emerging platforms/trends/industry developments as well as competitor social media activityManage budget for promoted social media postsManage all "conversations / interactions" with audiences as the voice of Owners Bank, including developing and posting thoughtful, compliant, and appropriate responses in a timely mannerBuild and implement a robust social media calendarProvide leadership with ongoing best practices and recommendations within the social media spaceSECOND ACCOUNTABILITIESPublic Relations: Manage relationship with Public Relations firm in regards to brand awareness PR calendarDevelop content for public relation efforts on social media to drive traffic to company's website and social media channels to generate salesCreate campaign ideas and logistics to help Owners Bank become recognized, considered, and preferred among national and regional audiencesAssist with social media influencer campaign strategy planning as well as Owners Bank thought leadership and executive leadership thought leadership planning.dimensionsAbility to work in a fast-paced environment; effectively manage multiple projects simultaneously, adjust priorities on the flyStrong verbal and written communications skills Minimum knowledge/skillsFive or more years of digital marketing experience in a professional environment with experience in the management of online media channels including but not limited to social media outletsStrong knowledge of website content management systems, SEO and SEM/PPCStrong copywriting skills related to executive presentations and marketing samplesPC proficiency; word processing, spreadsheetsPhysical DemandsAbility to sit for long periods of timeKeyboard DexterityGeneral Office EquipmentComplianceActs affirmatively in all activities under his/her control in conformance with the Bank's Affirmative Action, Equal Employment Opportunity, and Fair Lending Programs to achieve the Bank's goals and objectives. The bank shall provide equal employment opportunity to all qualified persons, and continue to recruit, hire, train and evaluate persons in all jobs without regard to race, color, religion, sex, national origin or veteran status.Other: Hybrid/Remote and Middletown Headquarters **Qualifiedcandidates will be required to show work portfolio *LI-AM1 *LI-HYBRID In order to be considered an applicant, you must meet the minimum requirements of the position.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability, protected veteran status. Other details Job Family Digital Banking Pay Type Salary Apply Now

Keywords: Liberty Bank, Middletown , Social Media Manager - Digital Bank, Executive , Middletown, Connecticut