SMERF Sales Manager
Company: Connecticut Convention & Sports Bureau
Location: Middletown
Posted on: September 23, 2022
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Job Description:
REPORTS TO: President
GENERAL STATEMENT OF RESPONSIBILITIES:
The sales manager will be responsible for lead generation,
qualification and solicitation of accounts based on key primary and
secondary market segments through personal sales calls,
telemarketing, direct mail, electronic media, and tradeshow
involvement. As a part of the team, the SMERF sales manager shall
also be responsible for sales and business relationship building
activities involving local hotels/motels, facilities, city
officials, local media, meeting planners, and other related
representatives.
The SMERF sales manager will have the role to develop and implement
an aggressive sales marketing program for hotels and meeting
facilities throughout the State of Connecticut for the SMERF Market
with a focus on the religious and fraternal markets.
The SMERF sales manager must have a high level of motivation, a
team spirit, and excellent time management skills and the ability
to thrive in a fast-paced work environment.
SALES MARKET SEGMENT(S): Affinity Markets: SMERF (Social, Military,
Religious, Education & Fraternal) and Government
SPECIFIC DUTIES:
-Sales manager will develop and implement an annual sales action
plan for SMERF meetings, conventions & events
-Sales manager will represent Connecticut at various meetings
market-related organizations via membership and at tradeshows such
as the Religious Conference Managers Association (RCMA), CONNECT
Faith, Fraternal Executives Association (FEA), SGMP (Society of
Government Meeting Planners), or others as the budget allows
-Sales manager will develop and maintain a strong relationship with
local hotel & meeting facility managers and administrators
-Sales manager will develop and maintain contact with local
market-specific organizations and associations to increase their
awareness and involvement in marketing the facilities of the State
of Connecticut
-Sales manager will contact influential members of event or
convention-holding organizations by telephone, e-mail, and/or
personal visit on a regular basis
-Sales manager will develop and generate ongoing leads to area
hotels and meetings event facilities on potential events and
conventions for the area
-Sales manager will develop and maintain a computerized database of
meeting planner contacts for regional and national organizations,
associations, corporations and third parties
-Sales manager will coordinate all aspects of local bids and
invitations to host events and conventions in the various regions
of the State of Connecticut
-Sales manager will host visits of organization representatives on
site inspection tours of the hotels, venues and include area
attractions, transportation means around the various regions of
Connecticut whenever possible
-Sales manager will make presentations before an organization
decision-making body or local chapter whenever possible
-Sales manager will visit events and conventions when held at
hotels / venues in various regions as a courtesy and to provide
service to the group whenever necessary
-Sales manager will conduct annual sales missions in / for the
various regions of the State with hotel / venue member partners to
develop new clients and maintain relationship in feeder cities
-Sales manager will participate in host quarterly Member Partner
Meetings to review upcoming / ongoing events and lead/ sales
opportunity
-Sales manager will host annual sponsored events or FAM tours to
develop Connecticut as a premier meetings destination;
cooperatively with other members, or organizations (I.e.; CT Office
of Tourism, NESCVB, NE CVB Reps, etc.) or as the budget
allows.
Keywords: Connecticut Convention & Sports Bureau, Middletown , SMERF Sales Manager, Executive , Middletown, Connecticut
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